Coke joins Harrah's in 'Winning Will Find You'

May 2, 2005

The Coca-Cola Co. has renewed a sponsorship deal for a promotion with Harrah's Operating Co.

In the "Winning Will Find You" promotion, customers at 19 Harrah's casinos can win a chance to take home $2,500 up to $1 million. Harrah's Operating Co., the operating subsidiary of Las Vegas-based Harrah's Entertainment Inc. (NYSE: HET), partnered with Atlanta-based Coca-Cola (NYSE: KO) for a similar promotion under the same name in 2004. This year, Blockbuster Inc. (NYSE: BBI) has joined as a sponsor.

Customers visiting any of the 19 participating Harrah's-operated casinos sign up for player loyalty cards to receive a free 12-pack of Coke or Diet Coke and a voucher for a free Blockbuster movie rental. Some casinos will also issue a collectible "WinFinder" key chain that could be worth up to $1,000. One in every seven WinFinders distributed at the casinos will light up within two hours, awarding customers up to $1,000.

Thirty-eight specially marked cans of Coca-Cola classic are inside 12-packs distributed at the participating casinos. Each eligible recipient of a winning can will receive a place in Harrah's 2005 $1 million Winning Will Find You event held at Showboat -- the Mardi Gras Casino in Atlantic City. Each participant in the 2005 $1 million Winning Will Find You drawing is guaranteed to win at least $2,500, and one person will walk away with $1 million.

Each participating casino is guaranteed to distribute two winning cans throughout the course of the promotion.

Source: Atlanta Business Journal