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Playtech Builds Official Manchester United Gaming Site

September 25, 2006

NICOSIA, Cyprus, September 25 /PRNewswire-FirstCall/ -- The launch of the official Manchester United online gaming site was recently announced following an agreement signed between Manchester United and Playtech's licensee Betfred, cementing their status as official betting partners.

The launch includes both casino and poker sites endorsed and co-branded by Manchester United and BETFRED. The well-regarded English football team, renowned for its die-hard fan base and huge commercial success, is also known for its responsiveness to fans' needs. In fact, Manchester United enjoys such an excellent relationship with their fans that the site created has been tailored specifically to the tastes of their fans - whose loyalty and fidelity to the team is made evident by the numerous positive comments left on the Manchester United website (www.manutd.com).

Betfred, which entered the online casino world in 2005 by launching casino and poker sites powered by Playtech, are the world's largest independent bookmakers and the UK's biggest independent high street retailer with over 600 shops, 2,000 employees and a turnover of around GBP1 billion. BETFRED bring to the Manchester United gaming sites their extensive knowledge and experience from both the online and land-based gaming worlds.

The new sites, which utilize a high level of graphics and technology from Playtech, are themed and based around the Manchester United football club. Manchester United fans will feel right at home at the betting tables and will immediately recognize Manchester United imagery and features throughout their gameplay.

Avigur Zmora, CEO of Playtech, commented: "We are very excited by the launch of the new Manchester United gaming site, which was made possible through the official betting partner agreement signed between Manchester United and Betfred. We believe that this partnership will benefit from Manchester United's loyal fans and from Betfred's extensive experience in the online gaming world".

About Betfred

Betfred, led by Chairman and founder Fred Done, are the world's largest independent bookmakers and the UK's biggest independent high street retailer with over 600 shops, 2,000 employees and a turnover of around GBP1 billion.

www.betfred.com

About Playtech

Playtech develops unified software platforms for the online gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, live gaming, land-based kiosk networks and fixed-odds games - are fully intercompatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has over 300 personnel distributed globally, around eighty percent of whom are engaged in research and development of current and future gaming technologies. www.playtech.com

Contact:

Playtech
Iris Toledano
Marketing Director
+972-3-611-2417
iris@playtech.com

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