4/18/2005 5:56:05 AM

NICOSIA, Cyprus, April 18, 2005 -- Leading online gaming software developer, Playtech, has announced a new UK-style, 90 ball online bingo game to complement its highly successful US-style 75 ball game introduced 18 months ago.

The new game, which brings all the familiar features of a typical UK bingo hall into an exciting and entertaining online package, will be implemented first by the Bingoland network, arguably the largest networked pari-mutuel bingo game in the world. Bingoland already uses Playtech's integrated 75-ball bingo suite.

The 90-ball bingo game has been especially tailored for the UK market and is aimed both at Playtech's existing licensees on the mainland - especially the growing number of brand-name operations that have launched online gaming platforms on the Playtech system and are looking to diversify - and at online bingo operators in general.

The ticket format of the 90-ball game differs somewhat from the 75-ball game. Each ticket has 3 rows of numbers - in each game there are 3 winners: the first to complete one row, the first to complete 2 rows and the first to complete 3 rows (the entire ticket). The new game also features authentic Cockney dealer voices and traditional British bingo call-outs ("Duck and Dive, 25", "Two Fat Ladies, 88", etc.), for an authentic feel.

Game features include: compelling 3-D animated graphics - fully featured chat with integral player photos and private chat facility - real-time player access to graphical game history - selective buy-ahead feature - auto-play, auto-daub and "best card to front" features - card manager plays even when the player is offline - built-in scratch cards, slots, multi-line, multi-reel progressives and video poker

Real time online management tools include: fully programmable games and patterns - full support for marketing offers and promotions - comprehensive in-game "all or any" player messaging - comprehensive chat management tools - automatic, multi-level player comp scheme - integral referral program - powerful, multi-tier affiliate programs - comprehensive online financial reporting and player tracking

90 Ball Bingo is the latest in a long line of new product developments from Playtech, now recognized as one of the fastest growing and most highly respected online gaming software developers. Other recent developments include the release of four brand-new games: Derby Day (a horse racing game), Blackjack Surrender, and 10- and 25-line video poker.

About Playtech

Playtech develops unified software platforms for the online gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, live gaming, land-based kiosk networks and fixed-odds games - are fully intercompatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech today has over 340 employees distributed globally, approximately one-half of whom are engaged in research and development of current and future gaming technologies.

Website: www.playtech.com

About Bingoland

The Bingoland Network was launched in October 2003 and has since grown to a total of 12 online bingo games - all operated independently but sharing prize and jackpot pools to give players unrivalled opportunities to win bigger prizes and with greater frequency. The network model has two key benefits for investors. Firstly it enables investors to "plug in" to an established game with existing player traffic - critical to the success of online bingo and effectively eliminating the startup phase. Secondly it brings the immediate benefits of high prize values which are directly related to player numbers.

Website: www.playtech.com

Bingoland network members currently include:
- Baraka Bingo (barakabingo.com)
- Bingo Day (bingoday.com)
- Bingo777 (bingo777.com)
- Festive Bingo (festivebingo.com)
- Kiwi Bingo (kiwibingo.com)
- Mapau Bingo (mapaubingo.com)
- Miss Bingo (missbingo.com)
- Only Bingo (onlybingo.com)
- Prestige Bingo (prestige-bingo.com)
- Ruby Bingo (rubybingo.com)
- Tiki Bingo (tikibingo.com)
- You Bingo (youbingo.com)

Contact:

Playtech
Iris Toledano
Marketing Director
+972-3-613-9990 ext 131
iris@playtech.com

SOURCE Playtech

Playtech, Iris Toledano, Marketing Director, +972-3-613-9990 ext 131, iris@playtech.com