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Online Casino Players Buddy Up to Belle Rock Gaming

New 'Personal Gaming Assistant' Achieves 25 percent Adoption within Weeks of Launch

GIBRALTAR, July 19, 2005 -- Belle Rock Gaming (http://www.bellerockgaming.com), a trusted, industry-leading group of online casinos, poker rooms and a multiplayer casino operations owned by the Carmen Media Group, today announced the rapid adoption of its new Belle Rock Buddy -- a revolutionary instant messenger (IM) that adds ease and convenience to the online gaming experience. In just three weeks after its launch, over 25 percent of Belle Rock Gaming players have downloaded the application.

The Belle Rock Buddy acts as a 'personal gaming assistant,' providing instant, fingertip access to all of Belle Rock's casino games and promotions, as well as other personalized and exclusive services. The application received overwhelming player support during the trial period, with players highlighting its ease of use and ability to simplify the gaming experience.

The Belle Rock Buddy is a safe, secure and completely free software application that sits on a player's computer desktop and can be personalized to guarantee that casino players get the very best service Belle Rock can provide, such as 24-hour customer support via a choice of live Web chat, SMS / text, Call Me, email or toll-free phone calls.

In addition, the Belle Rock Buddy will enable players to keep track of their gaming transactions, including what they have wagered, won and withdrawn. It will be updated daily to ensure the very latest account information is available.

Belle Rock Gaming is well known for its promotions offering unprecedented jackpots and unrivalled entertainment. The Belle Rock Buddy will provide players access to all Belle Rock Gaming's promotions, as well as the latest games releases, general news, weather and horoscopes. Another option will include a personal events calendar where players can add reminders for birthdays, anniversaries and any other date they don't want to forget.

"Belle Rock Buddy is another of the ground-breaking innovations that Belle Rock Gaming has become known for," said Tim Johnson, Chief Executive Officer of Carmen Media Group. "Our players deserve the best -- and the Belle Rock Buddy has been designed with the sole aim of improving our customers' experience. It's easy to use, packed with features, and most importantly, it makes playing at any of Belle Rock Gaming's casinos even more fun than before!"

The Belle Rock Buddy was launched following extensive player research, facilitated by an independent research company, as with many Belle Rock Gaming products prior to release. Players were able to review the Belle Rock Buddy during a pilot phase and provide their feedback through a series of facilitated online chat forums.

About Belle Rock Gaming

Belle Rock Gaming (http://www.bellerockgaming.com) is a group of online casinos, poker rooms and a multiplayer casino. It is owned by Carmen Media Group Limited, based in Gibraltar and is one of the most experienced and trusted online gaming operators in the world. Over the past 10 years, the various brands within the Belle Rock Gaming group have become synonymous with exciting entertainment, the most advanced games and the biggest promotions. All Belle Rock Gaming's online casinos carry the eCogra Players' Seal of Approval which testifies to fair play and responsible gaming, as well as secure and timely payouts. The group's brands include River Belle (http://www.riverbelle.com), The Gaming Club (http://www.gamingclub.com), Jackpot City (http://www.jackpotcity.com), Lucky Nugget (http://www.luckynugget.com) and Aces High (http://www.aceshigh.com), Showdown Online Casino (http://www.showdowncasino.com) and Home Casino (http://www.homecasino.com).

SOURCE: Belle Rock Gaming

Belle Rock Gaming US PR Contact: Mike Manning of Connors Communications, +1-212-798-1418, mike@connors.com