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River Belle Named Title Sponsor of 2005 NTPA Grand National Series

Leading Online Casino Brand to Support 24 Premier Tractor Pulling Events; Offers Chance to Win Trip for Two to Europe

COLUMBUS, Ohio, July 25, 2005 -- River Belle Online Casino, an industry-leading Belle Rock Gaming brand, has been named the title sponsor of the 2005 National Tractor Pullers Association (NTPA) Grand National Series. River Belle officially began its sponsorship of the NTPA last month at the first event of the Series in Tomah, Wis., and will be the leading sponsor at 24 events culminating at the NTPA Convention & Awards Banquet in December.

As part of its title sponsorship, River Belle Online Casino is offering the chance to win an all expenses paid trip for two to Europe, and each tractor pulling fan who signs up as a new River Belle player will receive $25 for use in the casino. Details for participating in these River Belle NTPA Grand National Series promotions can be accessed at http://www.riverbell.com/pull.

"This is a tremendous opportunity for us to reach a vast and important group of sporting fans who will thoroughly enjoy the unique and exciting experience at The River Belle Online Casino," said Tim Johnson, Chief Executive Officer of Carmen Media Group, owner of Belle Rock Gaming. "Tractor pulling is an outstanding sport supported by terrific people, and we are proud to be the title sponsor of the 2005 NTPA Grand National Series."

River Belle's presence at each of the NTPA Grand National events is significant. All tractors competing in the series are sporting River Belle decals, track maintenance vehicles are adorned with large River Belle flags, 50,000 flyers with promotional details are distributed at each event, and every venue is decorated with multiple River Belle banners and flags. In addition, at each competition, River Belle is being included in PA announcements, as well as THE PULLER, the official NTPA magazine.

River Belle's presence at each event will be shown during coverage of the NTPA series on RFC TV, the first 24-hour television network providing entertainment specifically for the rural population in the U.S.

Remaining events in the NTPA Grand National Series include:

Troy, Mo Jerseyville, Ill. Montgomery, Ala. Chapel Hill, Tenn. St. Hyacinthe, Quebec Ionia, Mich. Monroe, Mich. Mt. Sterling, Ill. Salem, Ill. Saluda, S.C. Fostoria, Ohio Bowling Green, Ohio Fort Recovery, Ohio Connersville, Ohio Contoocook, N.H. Essex Junction, Vt. Sandwich, Ill.

July 15 July 15 July 22 July 22,23 July 25, 26, 27, 28 July 29, 30 August 4 August 5 August 6 August 12, 13 August 13 August 19, 20, 21 August 26, 27 September 3, 4 September 4 September 5 September 8, 10

About Belle Rock Gaming

Belle Rock Gaming (http://www.bellerockgaming.com) is a group of online casinos, poker rooms and a multiplayer casino. It is owned by Carmen Media Group Limited, based in Gibraltar and is one of the most experienced and trusted online gaming operators in the world. Over the past 10 years, the various brands within the Belle Rock Gaming group have become synonymous with exciting entertainment, the most advanced games and the biggest promotions. All Belle Rock Gaming's online casinos carry the eCogra Players' Seal of Approval which testifies to fair play and responsible gaming, as well as secure and timely payouts. The group's brands include River Belle (http://www.riverbelle.com), The Gaming Club (http://www.gamingclub.com), Jackpot City (http://www.jackpotcity.com), Lucky Nugget (http://www.luckynugget.com) and Aces High (http://www.aceshigh.com), Showdown Online Casino (http://www.showdowncasino.com) and Home Casino (http://www.homecasino.com).

SOURCE: Belle Rock Gaming

Liz Bazini of Connors Communications for Belle Rock Gaming, +1-212-798-1433 or liz@connors.com